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Buyers Love Tumblr, but Love Scale More
Tumblr has a problem: advertisers just can’t get enough of their ads. It’s a good problem to have, especially considering that Tumblr didn’t even sell proprietary ads until last spring, when it rolled...
View ArticleBig Data CEOs Riff and Rue in Rome
There's a ton of consumer data becoming available to brands and agencies, but what are they supposed to be doing with that sprawling marketing intelligence? Not surprisingly, leaders from comScore,...
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Global Brands Talk Big Data, Big Problems
In the actual hotel where Mad Men TV characters Don and Betty Draper were to stay during their fictional visit to Rome in the 1960s, 200 advertising players from around the world this week convened...
View ArticleAdSafe Rebrands as Integral Ad Science
AdSafe Media built its business by promising to help brands keep their ads off unsavory sites. Now that ad verification has become something of a commodity (industry leader DoubleVerify has branched...
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ComScore Rolls Out Cross-Platform Audience Measurement
As the Web's complexity and modes of access continue to evolve, it appears so are standards of digital media metrics. On Thursday (Nov. 29) comScore released a new online audience measurement system...
View ArticleLinkedIn Hits Big Milestone; Brands Could Flock Next
LinkedIn has surpassed 200 million users, the firm announced today, while breaking out where they live for the benefit of advertisers and curious tech watchers. Seventy-four million are in the United...
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When Will There Be One Metric for All Screens?
The dream of every client and media agency is simple: one metric that works across every single screen—television, tablet, smartphone, computer. But, either ironically or inevitably, depending on who...
View ArticleComScore Faces Monster Privacy Class Action Lawsuit
The Seventh Circuit Court of Appeals in Chicago Tuesday paved the way for a privacy class action suit to proceed against comScore. By denying comScore's request to overturn a lower court's decision...
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Do Advertisers Have Any Use for Blog Networks?
As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media? Once, such networks were seen as an innovative way to...
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Tremor Video Goes In-Stream Only, Abandoning Banner Ads
No more banner video for Tremor. The company will announce this afternoon it is moving entirely to in-stream video for the foreseeable future, having phased out its last banner video projects. Tremor...
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Phoenix Marketing Combines Traditional Ads With Digital Data
Phoenix Marketing International, a 14-year-old market research firm, is launching a platform that it believes puts traditional advertising data at the fingertips of brands in the same way they have...
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Advertising Week Ramps Up on Native Ads, Data and Second-Screen
When attendees at the 10th annual Advertising Week on Monday pick up their 263-page guide, by the sheer weight of that book, they'll know there's no shortage of content. That's by and large the case...
View ArticleAnalyst: FTC Condition on Nielsen-Arbitron Hardly Matters
Commissioner Joshua Wright blasted the Federal Trade Commission in his dissent for over-reaching in the condition it imposed on Nielsen’s purchase of Arbitron, but the ultimate impact of the condition...
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These Home Sites Have Few Users but Offer Millions of Ads
There’s little doubt that home is a big category on the Web, whether you’re talking decor, design, remodeling, or buying and selling. So naturally, numerous publishers have looked to capture this...
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Google and Nielsen Partner on Online Campaign Ratings [Updated]
As part of the ongoing quest to get more TV dollars to Web video, buyers and sellers are suddenly in love with old school metrics like ratings and GRPs. Over the past year few months, many brands and...
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The Number of Online Video Ads Is Up 205% in the Last Year
According to comScore, the audience for online video has grown 4 percent over the past year. The number of video ads? Up 205 percent. Illustration: Kali Ciesemier Sure, people are watching a lot of...
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Study: Facebook Ads Influence Car Shoppers Mid-Funnel
Facebook has doggedly tried to prove its advertising mettle to automotive brands since General Motors famously yanked its paid budget in May 2012, only to return to the social platform about a year...
View ArticleGoogle's New Real-Time Audience Measurement Is a Brand Play
Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to...
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Is This the Long-Awaited Answer to Measuring Video Viewers Everywhere They’re...
Call it the time-shifted, made-for-tablets Winter Olympics. When Americans took in the jumps, spills and crashes from Sochi in February, they made Olympic history of their own. Viewing on mobile apps...
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Big Data Players Riff on Instagram Video (and Ukulele)
The I-Com Global Summit kicked off this afternoon in Seville, Spain, where brands, agencies and tech vendors are discussing Big Data issues through Thursday. Coca-Cola, GlaxoSmithKline, Johnson &...
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